Troutco Predicts: the death of email
Email in America is broken. Here’s what’s happened:
Spammers have flooded the email distribution chain, and people do not want unsolicited email so….
First we had personal filters available through our email providers. Which allowed us, as individuals to choose what email we wanted to allow through.
However, our email providers, over-burdened by the amount of spam being circulated (not to mention viruses and other malware), which THEY must filter before delivering to you – have turned to outside filtering agencies, who maintain blacklists, that prevent suspect email from ever reaching your email provider. In theory, a good idea, except now, you, the individual, have no say as to whether you want that email to reach you — because even your email provider never receives it!
The idea behind these blacklists was to take “known spammers” – based on the IP addresses they use – out of the email chain. HOWEVER, spammers frequently leave a blacklisted server, and move on to a new IP address to spew their unwanted mail. And what happens to abandoned IP addresses? They get recycled and used by new organizations!
So guess what happens? If YOU are using a server that has an IP address FORMERLY used by a spammer…. then your IP address, the source of your email is now on the blacklist. And your email no longer gets through.
Now, I’m not a spammer. And I use godaddy.com as my email provider. But their blacklist provider is blocking email that I need to receive. So, I don’t get their emails. It just can’t reach me even if I turn off ANY personal junk mail-screening at godaddy. (Because GoDaddy never gets the email. It’s blocked before it gets there!)
Worse yet, I can’t count on MY email being received either? Other ISPs are blocking email sent by me through GoDaddy’s servers — because they think the mail server GoDaddy is using is a spammer source. (I have to figure this out, and get GoDaddy to actively get whatever server they have me on removed from whichever blacklist is blocking it.)
So some of my emails don’t reach my customers. (I cannot send email to Inland Empire United Way for example). It’s always blocked by a blacklist.
Can you get off a blacklist? Yes. But it’s hard, hard work. And too technical for the average user who just knows that they aren’t getting all their emails and that all their emails aren’t necessarily being received. I’ve tried to get this resolved at both ends (sending server and receiving server), and just given up. I’ve devoted hours to this. Hours!!! Too much work.
Which means:
You can no longer trust email to work.
Troutco Predicts: This situation will continue to worsen, and in 3 years, email will be sufficiently unreliable to the point that we’ll have to find other solutions to commnicate.
Anyone care to speculate on what will become the next mode of communication when email goes the way of faxes (only used by people who no longer are keeping up with technology)?
(This is one of many reasons people are using twitter these days! Especially for communicating to groups of people!) But Twitter will never be a replacement for email. At least not in its current form. Would welcome comments on what you think the real solution might be here.
FYI: Here’s an Email Blacklist Check site, where you can see if YOUR server is on one of 147 DNS based email blacklists. Have fun.


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